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Our 2026 Color of the Year is Here!

See It Now

Our 2026 Color of the Year is Here!

See It Now
← Paint Colors

A Plum Job

V039-4

A Plum Job

V039-4

COLOR INFORMATION

Family
Purple
Undertone
Cool
Collection

Popular
LRV

Light Reflective Value

Light Reflective Value (LRV) measures the amount of visible and usable light that reflects from (or absorbs into) a painted surface. The scale is black/zero to white/100.
30.468
RGB

Red Green Blue

These Red, Green and Blue colour codes are used in digital representation of colour. These three sets of codes create wide representation of colours on the screen. Although it is critical to see the paint colour in person, the digital representation gives the idea when we research colours at home.
185, 135, 167
HEX

Hexadecimal Numbers

This colour code is a hexadecimal way to represent RGB values, often used for building a website to represent colours digitally. It’s a secondary colour code that allows us to experience colorus in digital format.
#b987a7
← Paint Colors

A Plum Job

V039-4

A Plum Job

V039-4

COLOR INFORMATION

Family
Purple
Undertone
Cool
Collection

Popular
LRV

Light Reflective Value

Light Reflective Value (LRV) measures the amount of visible and usable light that reflects from (or absorbs into) a painted surface. The scale is black/zero to white/100.
30.468
RGB

Red Green Blue

These Red, Green and Blue colour codes are used in digital representation of colour. These three sets of codes create wide representation of colours on the screen. Although it is critical to see the paint colour in person, the digital representation gives the idea when we research colours at home.
185, 135, 167
HEX

Hexadecimal Numbers

This colour code is a hexadecimal way to represent RGB values, often used for building a website to represent colours digitally. It’s a secondary colour code that allows us to experience colorus in digital format.
#b987a7

RELATED SHADES

Still deciding on a shade? Get these chips mailed to you for free!

Wisteria Whisper

V039-1

Private-Label Pink

V039-2

Tranquil Dusk

V039-3

A Plum Job

V039-4
 CURRENTLY VIEWING

Cali Lily

V039-5

Burnt Orchid

V039-6

COORDINATING COLORS

Explore coordinating colors for accent walls, trims and doors.

Driftwood Blues

V138-3

Lake Okoboji

V108-4

Blue Fedora

V111-6

We’ve got the tools to help you get things done.

Blue aperture icon next to copy reading, “Color Consultation. Get a virtual consultation from one of our color experts.”
Color Consultation

Get a free virtual consultation from one of our color experts.
Droplet with points icon for Color Visualizer with text, “Easily compare colors by virtually painting one of our many rooms.”
Color Visualizer

Easily compare colors by virtually painting one of our many rooms.

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Actual color may vary from on-screen representation.

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